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Ariel Sella was most recently the Managing Director of Capsula.Studio at Tel Aviv University. He has coached, founded, managed and invested in Israeli and Silicon Valley startups.  As venture capitalist his exits count Radlan (Marvell) and Phonetic Systems (Nuance) and, as entrepreneur, the Internet pioneer Ubique (AOL).

Capsula.Studio (formally, the startup accelerator of the Institute for Innovation in Transportation at the Porter School of Environmental Studies of Tel Aviv University in partnership with the Fuel Choices and Smart Mobility Initiative at the Prime Minster's Office) has hosted thirty startups in the past four years.

Its most recent cohorts were led through an intensive Customer Discovery & Validation program by then Managing Director Ariel Sella and a cadre of more than thirty startup savvy mentors. With over $30 million raised, the methodology has been proven to accelerate the path to customer traction and funding.